Announcement comes against backdrop of global anti-racism protests
L’Oréal al has announced it will remove words like “whitening” from its products, as global anti-racism protests continue.
“The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the cosmetics company said in a statement on Saturday.
The announcement follows the decision on Thursday by the Indian and Bangladeshi arms of Unilever to rename their locally marketed “Fair and Lovely” skin-lightening cream for the same reason.
Anglo-Dutch firm Unilever – which reportedly earned $500m (£405m) from the product in India last year – said it would stop using the word “fair” in the name as the brand was “committed to celebrating all skin tones”.
Agence France-Presse – The Guardian – June 27, 2020.
